“All-day dining key to business growth,” research finds

13/10/2017 - 11:36
Food wholesaler Bidfood published a new white paper in conjunction with CGA Strategy this week, claiming that “all-day dining holds the key to business growth for foodservice operators.”

Backing the paper, research, including interviews and surveys with leading industry figures and online quantitative surveys of over 10,000 consumers and focus groups, revealed that “one in three Brits have eaten out at breakfast, mid-morning or mid-afternoon in the past six months, and 35% eat out at breakfast more frequently than they did two years ago.”

That said, only 50% of diners are familiar with the term “all-day dining,” of which Bidfood’s insights manager, Lucy Pedrick, said: “The consumer mega trends of convenience, quality and availability have given rise to two of the most talked about, yet not fully understood, terms in the industry; casual and all-day dining.

“Both exemplify how the market is not standing still, and how understanding of consumer habit is vital in succeeding in the market.”

As well as assessing the rise of casual and all-day dining (42% of business leaders expect to open over 10 sites in 2017), the paper also explores how the two trends overlap - given that four in five operators class their business as either “all-day or casual dining” – why consumer expectations are evolving, and the keys to success for dining operators.

Pedrick added: “Our white paper tackles these concepts head on, to provide operators with a comprehensive insight into the evolution of all-day dining, a better understanding of consumer behaviours, and advice on how to make all-dining work.

“Be it location based research, menu optimisation, or turning low tempo into high spend, the white paper is intended to shed light on two of the biggest trends driving our industry today.”

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