Bakery chain Paul ‘more than doubled’ its reusable cup discount

22/01/2018 - 07:00
In a bid to encourage as many customers as possible to use reusable cups, French bakery chain Paul has more than doubled its 10p discount to 25p, for anyone using a re-usable cup when ordering any hot drink across its 36 UK stores.

The initiative forms part of the company’s ‘Paul Cares Policy’ and its ongoing support of global sustainability– having offered the discount since April 2017.

Chief executive Jean-Michel Orieux said: “Paul Cares is our way of demonstrating (Paul’s) commitment to a passion we share with our customers which goes beyond the cup - lightening the environmental footprint of all we welcome through our doors and we hope that by increasing the discount, it will make a significant difference”.

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