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Beer brand Inveralmond launches new beer, new look
20/04/2017 - 08:56
Inveralmond, the Perth-based beer brand, has launched a new beer and unveiled a new look for the brand as it celebrates in 20th anniversary.
Written by Isabel Finch
Inveralmond has added EPA, Edinburgh pale ale, to its portfolio, has relaunched bestsellers Ossian and Lia Fail, revealed a new look for all its beer, and committed to triple its brewing capacity in Perth.
Fergus Clark, Inveralmond’s chief executive, said: “We’re excited about our brand revamp and the new beers we’re working on. It’s fitting that the first launch to roll out of our new-look brewery, and the first new Inveralmond branded beer in a while, is EPA.
“Edinburgh Pale Ale paved the way for British beer around the world, and we see the Inveralmond brand as having paved the way in the craft beer movement in Scotland and beyond.”
The brewery is undergoing a £750,000 refit and expansion to accommodate brewing beers from Inveralmond and Innis and Gunn, who acquired Inveralmond in April last year.
The expansion will see brewing capacity increase by 150% from May 2017 and a tripling of capacity by next year.
Dougal Gunn Sharp. Master brewer and founder of Innis and Gunn, said: “A year on from our acquisition, we’re delighted at where we’re headed, both with the upgrades to the Perth plant and inveralmond’s new look and products.
“The Innis and Gunn and Inveralmond brands are all about pushing boundaries in terms of taste. We love to experiment with flavour and it’s great to see the fruits of out labour start to hit the shelves. We’re passionate about innovation in craft beer, and look forward to that continuing.”
The Inveralmond beers have been redesigned, inspired by vintage railway posters, and the bottles have been elongated and lightweighted to lessen its environmental impact.