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Caffe Nero launches mobile payment and loyalty app with Yoyo Wallet
18/04/2017 - 08:47
Caffe Nero has launched its first mobile payment and loyalty app with Yoyo Wallet, the mobile wallet company, as it looks to make its blue stamp card digital.
Written by Andrew McClean
The iOS and Android app can be used in all Caffè Nero stores across the UK and Ireland and will provide a digital version of Caffè Nero’s blue paper stamp card, which has been in circulation since 1997 and rewards customers with their 10th coffee free. The card is used by nine million customers yearly, collecting in excess of 50 million stamps.
Gerry Ford, founder of Caffè Nero, said: “We have always felt that we have to earn our customer’s loyalty. Our loyalty card, still the most generous on the high street, is a very simple way to say ‘Thank You’ to all our customers who keep coming back.
“Making our loyalty card available on our customers' phones whilst also including an integrated payment system is a win-win. It still rewards customer loyalty and makes paying fast and easy. We believe this will be a great step forward for our customer experience.”
Yoyo Wallet partnered with Caffè Nero to build and power the app. According to a new survey by Yoyo Wallet, more than 87 million loyalty cards are lost every year.