Categories and criteria

1. Best All Day Menu

This award will go to the eating out establishment with the best all day menu offering.

Judges are looking for entrants to:

  1. Show why this concept should win this award in terms of innovation, good value for money and creativity (answer in no more than 500 words)
  2. Provide evidence of sales growth/commercial performance over the last year
  3. Attach an example of the menu and explain the menu structure and the different offerings the menu has throughout the day

2. Best New Brand

The winner of this award will have created a new branded eating out experience that has captured the imagination of its customers, and demonstrated strong roll-out potential.  This brand should have launched within the last year.

Judges are looking for entrants to:

  1. Show why this business is worthy of the Best New Brand Award (answer in no more than 500 words)
  2. Provide examples of innovation through its branding, menu or/and decor
  3. Provide evidence of its strong business model and roll out plans

3. Best Use of Technology

The winner of this award will have used technology to create real competitive or operational improvement, as demonstrated by better productivity, customer satisfaction and revenue within the eating out marketplace.

Judges are looking for entrants to:

  1. Show why this business is worthy of the Technology Award (answer in no more than 500 words)
  2. Provide evidence that the technology has helped to drive sales and improved customer experience
  3. Provide examples of how the technology has streamlined processes and demonstrated creative thinking

4. Brand of the Year

This award is open to a brand, with a minimum of five sites, that has responded best to the changing dynamics of the eating out market. The nomination will show clear evidence of innovation, and how the brand has extended its reach in innovative ways to deliver a commercial return.

Judges are looking for entrants to:

  1. Show what makes this brand the ‘brand of the year’ (answer in no more than 500 words)
  2. Show clear evidence of innovation in terms of the brand and its marketing
  3. Show evidence of this innovation delivering a commercial return in the last year – financial figures needed
  4. Provide outline of any roll out plans

5. Charity Initiative

This award will go to any establishment within the eating out sector that has raised awareness and funds for a charity through its business.

Judges will be looking for entrants to:

  1. Describe the fundraising concept and show examples of originality (answer in no more than 500 words)
  2. Show evidence that the initiative is appropriate to the brand
  3. Provide examples of its marketing promotional activity and testimonials from the chosen charity 

6. CSR

The winner of this award will have embedded as many aspects of sustainability and environmental-awareness as practicable into its eating out business.

Judges are looking for entrants to:

  1. Show this business is worthy of the CSR award (answer in no more than 500 words)
  2. Identify the company’s key CSR pillars
  3. Provide one example of how the business has involved employees, suppliers or customers through recycling, food sourcing, local community engagement, charitable work, waste management or/and training

7. Development Chef Award

Nominations are required for restaurant and pub chefs who are currently involved in the development of courses or an entire menu that has been or will shortly be rolled out across the site's portfolio.

Judges are looking for entrants to:

  1. Show why this Development Chef should win in terms of his/her creativity in the kitchen  (answer in no more than 500 words)
  2. Provide some information on the chef and his/her development background
  3. Provide examples of his/her involvement in menu development

8. Group Operator of the Year

The category is open to an eating out concept operating across a minimum of five outlets either on the high street or in the workplace

Judges are looking for entrants to:

  1. What makes this group operator stand out from its competition? (answer in no more than 500 words)
  2. What skills does this business have as a group operator of the year?
  3. Provide evidence of the past year’s trading performance as well as examples of innovation, creativity amd marketing initiatives

9. Healthy Eating Award

This award winner will have demonstrated a major commitment to helping improve the health, nutrition and wellbeing of its customers by providing healthier menu options.

Judges are looking for entrants to:

  1. Show why this concept should win this Healthy Award?  (answer in no more than 500 words)
  2. Provide examples of staff knowledge of the issues around health
  3. Provide an example of the menu, providing clear and obvious labelling of healthier food options

10. Hot Drinks Concept

This award will go to an independent outlet or group operator with the most stand out hot drinks offering in the eating out sector.

Judges are looking for entrants to:

  1. Explain why this hot drinks offering is an award winner. What makes its offering unique? (answer in no more than 500 words)
  2. Attach a menu of the hot drinks offering, showing variety and innovation
  3. Entries must provide data to support sales success

11. Independent Operator of the Year

This category is open to an eating out concept operating in four outlets or fewer on the high street.

Judges are looking for entrants to:

  1. Show why this independent operator is an award winner (answer in no more than 500 words)
  2. Provide evidence of the past year’s trading performance as well as examples of innovation, creativity and marketing initiatives
  3. Provide examples of the operator’s strong food & drink offering

12. Marketing/Social Media

Nominations are sought for any individual or organisation in the eating out sector that can show how a particular marketing initiative or sustained campaign that must include social media has proved successful and exceeded expectations.

Judges are looking for entrants to:

  1. Show how this individual/organisation makes the best use of marketing/social media to improve the business and communicate to customers (answer in no more than 500 words)
  2. Attach an example of a marketing/social media campaign that has proved successful in the last year
  3. Show examples of how the business has financially benefited from the campaign

13. Nation's Favourite Eating Out Experience

The winner will be voted for by the public, with companies encouraging as many of their customers as possible to vote for them as the branded eating out experience of the year.

14. Nation’s Favourite Grab & Go Experience

The winner will be voted for by the public, with companies encouraging as many of their customers as possible to vote for them as the branded grab & go experience.

15. Recruitment Campaign/Retention

This award is open to all recruitment marketing initiatives created, managed and delivered within the eating out market.

Judges will be looking for entrants to:

  1. Desribe your recruitment initiative and how it works (in no more than 500 words)
  2. Provide an example of an employer/business that has created a well-planned, creative and effective recruitment campaigns, in print or digital
  3. Provide an example/sample of the recruitment campaign
  4. Show examples of success stories through this campaign.
  5. Provide testimonials from clients/recruits 

16. Special Achievement

This award is in the gift of Eat Out, which has the opportunity to reward either an individual or organisation for the contribution they have made to the development, growth and prosperity of the eating out market. The winner will have demonstrated outstanding skills, drive, ideas and influence

17. Team of the Year

This award winner will be a team that has broken internal records consistently throughout the year – in terms of sales, customer satisfaction surveys, and quality of serve. Teams can be from head office or from individual venues.

Judges are looking for entrants to:

  1. Provide examples of how this team works well together  (answer in no more than 500 words)
  2. Provide evidence of upselling techniques, customer email sign-up rates, staff retention, bonuses achieved, customer approval, training records and commitment to the working venue and the company – and, of course, exceptional results.
  3. Provide examples of breaking internal records in terms of sales and meals served

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