Categories and criteria

CATEGORIES AND CRITERIA

1. Best All Day Menu

This award will go to the eating out establishment with the best all day menu offering.

Judges are looking for entrants to: (answer in no more than 500 words)

  • Show why this concept should win this award in terms of innovation, good value for money and creativity
  • Provide evidence of sales growth/commercial performance over the last year
  • Attach an example of the menu and explain the menu structure and the different offerings the menu has throughout the day

2. Best New Brand

The winner of this award will have created a new branded eating out experience that has captured the imagination of its customers, and demonstrated strong roll-out potential.  This brand should have launched within the last year.

Judges are looking for entrants to: (answer in no more than 500 words)

  • Show why this business is worthy of the Best New Brand Award
  • Provide examples of innovation through its branding, menu or/and decor
  • Provide evidence of its strong business model and roll out plans

3. Best Use of Technology

The winner of this award will have used technology to create real competitive or operational improvement, as demonstrated by better productivity, customer satisfaction and revenue within the eating out marketplace.

Judges are looking for entrants to: (answer in no more than 500 words)

  • Show why this business is worthy of the Technology Award
  • Provide evidence that the technology has helped to drive sales and improved customer experience
  • Provide examples of how the technology has streamlined processes and demonstrated creative thinking

4. Brand of the Year

This award is open to a brand, with a minimum of five sites, that has responded best to the changing dynamics of the eating out market. The nomination will show clear evidence of innovation, and how the brand has extended its reach in innovative ways to deliver a commercial return.

Judges are looking for entrants to: (answer in no more than 500 words)

  • Show what makes this brand the ‘brand of the year’
  • Show clear evidence of innovation in terms of the brand and its marketing
  • Show evidence of this innovation delivering a commercial return in the last year – financial figures needed
  • Provide outline of any roll out plans

5. Charity Initiative

This award will go to any establishment within the eating out sector that has raised awareness and funds for a charity through its business.

Judges will be looking for entrants to: (answer in no more than 500 words)

  • Describe the fundraising concept and show examples of originality
  • Show evidence that the initiative is appropriate to the brand
  • Provide examples of its marketing promotional activity and testimonials from the chosen charity 

6.  Employer of the Year
This award celebrates and rewards employers who have been outstanding in recruiting, training, developing and retaining their staff.

Judges are looking for entrants to: (answer in no more than 500 words)

  • Show why this employer is worthy of this award
  • Provide examples of training recruitment or retention programmes
  • Provide examples of sites opened within the last 12 months and how they have tackled recruitment.

7.  Green Award
The winner of this award will have embedded a range of sustainability and environmental-awareness aspects into its eating out business and can show how they have worked

Judges are looking for entrants to: (answer in no more than 500 words)

  • Show this business is worthy of the Green award
  • Identify the company’s key CSR pillars
  • Provide at least one example of how the business has involved employees, suppliers or customers through recycling, food sourcing and food waste policy and local community engagement.

8. Group Operator of the Year

The category is open to an eating out concept operating across a minimum of five outlets either on the high street or in the workplace

Judges are looking for entrants to: (answer in no more than 500 words)

  • What makes this group operator stand out from its competition?
  • What skills does this business have as a group operator of the year?
  • Provide evidence of the past year’s trading performance as well as examples of innovation, creativity amd marketing initiatives

9. Healthy Eating Award

This award winner will have demonstrated a major commitment to helping improve the health, nutrition and wellbeing of its customers by providing healthier menu options.

Judges are looking for entrants to: (answer in no more than 500 words)

  • Show why this concept should win this Healthy Award? 
  • Provide examples of staff knowledge of the issues around health
  • Provide an example of the menu, providing clear and obvious labelling of healthier food options

10. Hot Drinks Concept

This award will go to an independent outlet or group operator with the most stand out hot drinks offering in the eating out sector.

Judges are looking for entrants to: (answer in no more than 500 words)

  • Explain why this hot drinks offering is an award winner. What makes its offering unique?
  • Attach a menu of the hot drinks offering, showing variety and innovation
  • Entries must provide data to support sales success

11. Independent Operator of the Year

This category is open to an eating out concept operating in four outlets or fewer on the high street.

Judges are looking for entrants to: (answer in no more than 500 words)

  • Show why this independent operator is an award winner
  • Provide evidence of the past year’s trading performance as well as examples of innovation, creativity and marketing initiatives
  • Provide examples of the operator’s strong food & drink offering

12. Marketing/Social Media

Nominations are sought for any individual or organisation in the eating out sector that can show how a particular marketing initiative or sustained campaign that must include social media has proved successful and exceeded expectations.

Judges are looking for entrants to: (answer in no more than 500 words)

  • Show how this individual/organisation makes the best use of marketing/social media to improve the business and communicate to customers
  • Attach an example of a marketing/social media campaign that has proved successful in the last year
  • Show examples of how the business has financially benefited from the campaign

13. Menu Development Award
This category recognises the outstanding creative talents working on menu development within the eating out market.

Judges are looking for entrants to: (answer in no more than 500 words)

  • Provide examples of menu innovation
  • Provide examples of creativity from the development teams
  • Provide examples of how the menu has developed over the last 12 months

Show the results of menu changes

14. Nation's Favourite Pub Company of the Year

The winner will be voted for by the public, with companies encouraging as many of their customers as possible to vote for them as the branded favourite pub company

15. Nation's Favourite Restaurant Company of the Year

The winner will be voted for by the public, with companies encouraging as many of their customers as possible to vote for them as the branded favourite restaurant company

16. Special Achievement

This award is in the gift of Eat Out, which has the opportunity to reward either an individual or organisation for the contribution they have made to the development, growth and prosperity of the eating out market. The winner will have demonstrated outstanding skills, drive, ideas and influence.

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