Cranberry launches new dispensers to grab & go market

08/03/2016 - 07:48
Cranberry Enterprise, manufacturers of dried fruit and nut snacks, has launched its ‘Twist & Taste’ dispenser system to the UK market.

The new innovation is targeted at the grab & go market and enables customers the chance to create their own flavours and combinations. The dispensers are suitable for service stations, airport lounges, hospitals, retailers, cinemas, gyms, pubs and hotel bars.

The dispensers come with fully resealable bags or cups with the price pre-set by container size rather than weight. Each dispenser is single use and as a result of the sealed system, the first time the nuts are touched is when the consumer eats them.

Cranberry plans for 500 racks of dispensers over the next five years.

Trevor Stroud, enterprise director of Cranberry, said: “Making great food, that is healthy and delicious, whilst making it even easier for busy customers to enjoy food on the move is a major driving force behind the Cranberry brand, and this new development delivers on both fronts.

“By serving the grab & go market we are confident consumers will embrace the unique possibilities of combining our nutritious snacks, giving them more choice than is possible with pre-packed bags. Vendors will be able to benefit by creating a real point of difference, capitalising on impulse purchases in the food to go market which as a whole for 2015 was valued at £20.2 billion.”

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