Cross industry co-operation will drive pub visits, survey reveals

Cross industry co-operation will drive pub visits, survey reveals
20/03/2017 - 12:03
Pub goers want a ‘one stop shop’ single online solution to keep them informed about pubs in their area, suggesting a greater need for cross industry co-operation, a survey has revealed.

The survey of 874 useyourlocal.com members and social media users found that nine out of 10 want to find out about events and activity at all their local pubs from one website, rather than by trawling individual sites or signing up to multiple mailing lists.

Useyourlocal.com, the pub listings and events website, said this sent a clear message to the pub sector that cross-industry co-operation is the key to building loyalty and increasing trade for both pub operators and brand owners.

Founder and managing director, Stuart Mills, said: “Consumers now have a huge range of choice on how to spend their leisure time, but when it comes to going to the pub, they find it frustrating and difficult that the information they need is in many places online, and is often out of date.”

The survey also revealed that three out of four people look online before going out. 

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