Dirty Martini bar group celebrates recording-breaking December

09/01/2018 - 07:00
UK leisure operator Dirty Martini is the latest bar group to report a strong financial performance over the festive period, as like-for-like sales for December jumped 10.8% on 2016.

One of the main revenue drivers listed was a 21% increase in pre-booked sales during the month which accounted for 60% of total sales.

Eight out the group’s ten bars nationwide broke their sales records for the week before Christmas while New Year’s Eve like-for-likes rose by 12.7% on the year before.

Meanwhile, new sites in Manchester and Leeds enjoyed a 28% uplift on budget over the 31 days.

Scott Matthews, chief executive officer at Dirty Martini, said: We’re delighted to announce an outstanding performance for Dirty Martini over the December period. 

“Our new sites are outperforming expectations and existing sites continue to trade strongly with Cardiff and Minories both delivering significant sales increases now in their second year of trading as brand awareness increases.

"We are so pleased with how customers have responded to our latest Dirty Martini openings in Manchester and Leeds and are looking forward to opening our Birmingham site in April 2018.”

Similar strong festive showings have been reported by bar operators All Bar One and the Deltic Group who experienced 12.6% and 8.2% increases in lfl sales respectively.

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