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Eat Out Awards 2015 - winners revealed
Mitchells & Butlers pulled off a stunning double triumph in last night’s Eat Out Awards, with Harvester being voted the Nation’s Favourite Restaurant Brand and Sizzling Pubs voted the Nation’s Favourite Pub Brand.
The votes in the 2nd Eat Out Awards were made online by consumers across the UK and from customers of companies taking part. Over 200 guests were at The Gable in the City of London to salute M&B’s achievements and applaud the other winners.
In a special award for Outstanding Industry Achievement made by Eat Out, David Page, former CEO of PizzaExpress and now serial backer of start-up companies including Franco Manca, was honoured for his impact on the casual dining sector over the past 30 years.
Among the eight other categories, which were judged by a distinguished panel of industry experts, Ed’s Easy Diner won Restaurant Company of the Year and the Coaching Inn Group walked away with the Pub Company of the Year Award.
Lussmanns Fish & Grill Restaurants, a founder member of the Sustainable Restaurant Association, won the Best Adoption of Sustainability. Judges were impressed with both its own sustainability efforts and its wider efforts in the hospitality industry.
Edwardian Group London, operator of a number of restaurant brands including Scoff and Banter, and Steak & Lobster, won Best Use of Technology after ovehauling its operation to include mobile apps.
Vital Ingredient took home the Healthy Eating Award for its 18-strong portfolio of sites offering entirely customisable salad bowls. Judges were impressed with the strong emphasis on provenance and how Vital 'spotted a gap in the market and developed it so successfully'.
YO! Sushi won New Concept of the Year for its YOLO campaign which provides a time-limited special dish on its conveyor belt for just a few weeks at most. The dish is a mash-up of 'East meets West', which the judges described as 'multi-sensory'.
Cabana won the Social Media Campaign of the Year Award for its efforts surrounding the #WeAreBrasil hashtag on social media sites, which the judges thought 'encouraged and promoted a strong followership and created a community vibe'.
The King’s Head, near Winchester, took home the Team of the Year Award. Judges were taken with their fun, personable approach and found they had a 'heartfelt way of working together as a team to impove their levels of service and hospitality'.
Full details of how the companies triumphed are revealed in Eat Out’s November app, due out next week.
Sponsors for the awards were: Casual Dining; Eau de Vie; Hobart UK; Hotelympia; Jelf Insurance; Monika; Premier Foods; Reynolds; Walkers; Zapper Marketing; and Zenith Hygiene.