Eat Out with... Pranee Laurillard, Giggling Squid

20/09/2016 - 10:00
Giggling Squid, a leading UK Thai restaurant group, prides itself on serving simple, fresh Thai cuisine at lunch and dinner and also offers takeaway services across its restaurants.

Headquartered in Guildford, the business is run by Andy and Pranee Laurillard. They opened the first Giggling Squid in Hove, followed by further restaurants in Brighton, Tunbridge Wells, Henley, Reigate and Stratford. Giggling Squid’s reputation and loyal customer base began to grow.

Andy and Pranee’s background in marketing and brand strategy has helped them to drive the success of the Giggling Squid brand. Pranee started her career as an advertising creative at international creative agency Lintas. Andy started his career in 1996 at Unilever, before a short spell at Coca Cola and five years as head of brand strategy and innovation at TUI Travel.

With the husband and wife team behind it, the fast-growing chain of Thai restaurants has gone from strength to strength, with Andy agreeing a £6.4m deal with the Business Growth Fund (BGF) in 2015. Andy called the latest funding deal “a really important step for Giggling Squid” as they look to expand the brand across the country.

“We are now well funded and in a strong position for growth. This is a growing, dynamic company and it is an exciting time for Giggling Squid and for all of our employees,” he continues. “Thai cuisine is an underserved segment of the market and we have the opportunity to create a truly national brand providing great Thai food.”

BGF has also introduced Simon Kossoff, chairman and former CEO of Carluccio’s, to the company.

They opened their first restaurant in Brighton in 2002. Whilst this restaurant didn’t open as a ‘Giggling Squid’, it’s where it all began. It was originally named Mai Ped Ped Ped before it became a Giggling Squid.

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