Categories and criteria
BEST USE OF TECHNOLOGY AWARD
Technology is an everyday part of restaurant and pub life. Nominations are sought from companies that demonstrate how technology is having a positive impact on their business and how it boosts customer satisfaction and engagement. Examples of successful social media use, new website launches and the integration of back/front of house systems will all be considered.
BUSINESS TURNAROUND AWARD
In these tough economic times recognising a company which manages to turn its entire performance around is vitally important. This award will go to the pub or restaurant business which was previously in decline and has significantly improved its finances, gross profit, property portfolio and staff morale. Nominees must show that they have a clear plan to continue moving their business forward. The improvements must have taken affect between 2011 and 2013.
CSR AND ENVIRONMENT AWARD
Running a socially responsible pub or restaurant operation is something many businesses are aware of. It boosts customer engagement and highlights the importance of giving something back to either the local community or the environment as a whole. This award will look to recognise the company or individual implementing a proactive approach to corporate social responsibility. This award covers the use of recycling, food sourcing, local community engagement, charitable work and waste management. Nominees should showcase how they involve employees, suppliers and customers.
MARKETING CAMPAIGN OF THE YEAR
Nominations are sought from restaurant and pub businesses that can show how a sustained marketing or promotional campaign has proved successful. Entries from new businesses are welcome as well as established companies. Campaigns might include themed events, marketing of a rebrand or a promotional push which resulted in an uplift of sales.
NEW CONCEPT OF THE YEAR
This award will celebrate a new pub or restaurant concept which has a clear strategy running through all elements of the business. The winning concept will know what separates it from its current competition and how it delivers a fresh and unique experience for Britain’s restaurant and pub goers. Examples of success relating to the branding, marketing, and of course the concept itself, will need to be provided.
PUB COMPANY OF THE YEAR
This award will be presented to an outstanding pub company which has made significant progress in all aspects of the organisation. Judges will be looking for examples of strong growth, product innovation, positive leadership, consistent customer satisfaction, employee engagement and a commitment to supporting the development of its brands. Nominees must be able to demonstrate a clear vision that will drive the company forward.
RESTAURANT COMPANY OF THE YEAR
This award will be presented to an outstanding restaurant company which has made significant progress in all aspects of the organisation. Judges will be looking for examples of strong growth, product innovation, positive leadership, consistent customer satisfaction, employee engagement and a commitment to supporting the development of its brands. Nominees must be able to demonstrate a clear vision that will drive the company forward.
TEAM OF THE YEAR
Working as a team in the pub and restaurant sector is crucial to a successful operation. We are seeking nominations that showcase how the people within a particular business have pulled together to deliver exceptional results. The team could be from within head office or from an individual site, whether it be a new opening or established venue.