Five trends shaping food-to-go future

Five trends shaping food-to-go future
17/02/2017 - 07:20
Gavin Rothwell, senior retail insight manager at IGD, the grocery research organisation, has identified five key trends, which are predicted to shape the growing food-to-go market.

Rothwell believes the popularity of health and wellness trends means the availability of food which both supports active lifestyles and covers dietary requirements will increase.

He said: “UK food-to-go shoppers are especially interested in products that suit particular diets, with 34% looking for a larger range of vegetarian products, 25% more dairy free products and 23% seeking more vegan or gluten free options.”

Other trends include targeting new locations for a new type of shopper, with Tossed and Pret a Manger reaching motorway services, and an increase of food-to-go snack and dinner offerings rather than just coffee or lunch.

Rothwell said: “Snacking provides a great opportunity for food-to-go operators. Almost half (45%) of UK adults have bought a snack on-the-go in the last month, so the size of the prize is huge.”

Further integration of technology, such as using in-store tablets and remote ordering apps, is expected to occur. A further merge of retail and food-to-go outlets is also expected, following the Whole Foods Market model where groceries and food-to-go is offered in one space.

IGD are a research and training charity that provides the food industry with information to help deliver to the public’s needs.

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