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Five trends shaping food-to-go future
17/02/2017 - 07:20
Gavin Rothwell, senior retail insight manager at IGD, the grocery research organisation, has identified five key trends, which are predicted to shape the growing food-to-go market.
Written by Isabel Finch
Rothwell believes the popularity of health and wellness trends means the availability of food which both supports active lifestyles and covers dietary requirements will increase.
He said: “UK food-to-go shoppers are especially interested in products that suit particular diets, with 34% looking for a larger range of vegetarian products, 25% more dairy free products and 23% seeking more vegan or gluten free options.”
Other trends include targeting new locations for a new type of shopper, with Tossed and Pret a Manger reaching motorway services, and an increase of food-to-go snack and dinner offerings rather than just coffee or lunch.
Rothwell said: “Snacking provides a great opportunity for food-to-go operators. Almost half (45%) of UK adults have bought a snack on-the-go in the last month, so the size of the prize is huge.”
Further integration of technology, such as using in-store tablets and remote ordering apps, is expected to occur. A further merge of retail and food-to-go outlets is also expected, following the Whole Foods Market model where groceries and food-to-go is offered in one space.
IGD are a research and training charity that provides the food industry with information to help deliver to the public’s needs.