Frobishers spices up portfolio

06/06/2016 - 12:34
Frobishers has introduced a fourth flavour to its new Classics range.

A new Sparkling Ginger flavour is made using pressed ginger juice, galangal, juniper and sparkling spring water.

“There’s been a major shift in consumer attitudes towards drinking over recent years and the premium adult soft drinks sector is reaping the rewards,” said sales and marketing director Steve Carter. “A move towards the use of higher quality ingredients and interesting flavours, which match the discerning taste profile of today’s consumer has made the adult soft drink sector ripe for expansion.”

Frobishers Classics is a premium proposition targeted at the discerning adult customer. Their fruit tastes are natural and authentic, with each 330ml bottle containing fewer than 85 calories.

www.frobishers.com

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