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Greene King offers pubs web support with new partnership
10/03/2017 - 07:20
Greene King Pub Partners has teamed up with digital marketing company Retail Impact Solutions to help Greene King’s leased and tenanted pubs to build and run their own websites.
Written by Isabel Finch
Retail Impact Solutions is to offer a full website construction and updating service and ongoing site maintenance and management to help Greene King licensees drive trade through their online presence.
Clive Chesser, managing director of Greene King Pub Partners, said: “As we continue to embrace the digital world we want our pubs to do so too. By launching a new website service, the aim is to ease licensees’ workloads by taking the managing of online communications away from them.
“Having it looked after professionally, means they can be assured their website is being regularly updated and showcases what the pub offers to both regular and potential customers. We know people increasingly look online for which pubs to spend their money at and we want to take away any licensees’ worries they may be falling behind their competitors by not having a website which best shows off their business.”
The package offered by Retail Impact Solutions is part-funded by Greene King and includes site visit and photography, detail on how to set up a WiFi network, and managing a pub’s social media sites.
Greene King Pub Partners operates around 1,200 tenanted, leased and franchised pubs across the UK.