Greene King raises £100k for Global’s Make Some Noise charity

(L-R) Radio X presenters Chris Moyles, Dominic Byrne with Sue Thomas-Taylor, Greene King Locals brand director
12/10/2017 - 09:20
Pub retailer and brewer Greene King has raised £100,000 for Global’s Make Some Noise charity, which supports young people and their families living with illness, disability or lack of opportunity.

As part of its three-month partnership with Global-owned broadcaster, Radio X, Greene King released a limited-edition ale this summer, Amplified, across its 700+ venues, donating 20p from every pint sold to the charity.

Brewed and officially launched by Radio X presenters Chris Moyles and Dominic Byrne, marketing director for Greene King, Sue Thomas-Taylor said: “We are absolutely thrilled to have raised £100k for Global’s Make Some Noise charity. It’s such a fantastic charity and this really is the icing on the cake for what has been a hugely successful summer with Radio X [also part of its Summer of Sound campaign promoting live music in pubs.]”

“We’d like to thank customers who bought a pint of Amplified and supported such an amazing charity, it really will help change many lives.”

Emma Bradley, director of Global’s Make Some Noise, added: “The Amplified beer was an amazing idea to raise money and awareness for Global’s Make Some Noise. We’re so grateful for the support we’ve received from Greene King and its customers. The money raised will enable us make a huge difference to the lives of disadvantaged young people and their families.

“Having raised £100k throughout the summer, Greene King are currently the charity’s biggest corporate partner this financial year.”

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