Greene King rolls out ‘largest ever’ Christmas support package

01/11/2017 - 10:10
Greene King Pub Partners has delivered its “largest ever” Christmas support package to tenants and licensees across the country this year, offering tips and advice “designed to help pubs offer an individually-tailored and high-quality Christmas to guests.”

Helping venues become the “destination of choice” this festive period, the ‘Christmas Roadshow’ designed by company’s pub partners team, provided guests the chance to meet suppliers and discuss their products, purchase exclusive deals and also offered advice on how to “make the most of the latest market trends and seasonal favourites.”

Natasha Crotty, marketing manager for Pub Partners, said: “It’s been really positive and we’ve had so much engagement. People like to engage with the suppliers in their own time and by getting everyone together in one room we’re helping our pubs meet the key people that can benefit their business.”

Managing Director of Greene King Pub Partners, John Forrest, added: “The reaction we’ve had from these roadshows has been extremely positive and our partners were pleased we took their feedback on board last January.

“They asked us to offer extra support ahead of the Christmas season and we hope our roadshows have been the perfect response. We have spent the past few months working in partnership with various suppliers to put this all together.

“Running the event like this is much more personal and really gives tenants the chance to approach suppliers and see what they can offer their pub. We aim to work with the best partners but also to offer added-value support to help them become even better, and I’m confident events like this help us achieve this goal.”

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