Heineken announces £20 million investment into Star Pubs and Bars estate

Richard Foy - The White Horse
12/04/2017 - 08:27
Dutch brewing company Heineken has announced it will invest £20 million into upgrading its Star Pubs and Bars estate across the UK this year to help local pubs adapt to consumer demand.

Lawson Mountstevens, Star Pubs and Bars’ managing director, said: “vibrant pubs are an affordable, fun place where people of all ages and backgrounds can come together.

“But as consumer demands have changed, pubs that struggled to keep pace have closed. We believe pubs run by skilled operators and backed by transformational investment can thrive in their role at the heart of communities.”

Around £10 million will be invested into rural and suburban pubs, and 70% of the £20 million will be spent on transformational projects over £100,000. Star will spend £3 million on maintenance and repairs.

The investment comes after research, carried out by Populus on behalf of Heineken, showed that 23% of British adults visit their local pub at least once a week and 62% want their local to offer good food.

Richard Foy, who runs The White Horse in Headcorn, Kent, which reopened in February after a £200,000 refurbishment, said: “Last year, this was a tired village pub serving mostly male customers, with a question mark over its future.

“Our new kitchen means we now serve better quality food and attract a wider audience - around 40% of our customers are now women.”

The refurbishments will see new kitchens, layout changes and free WiFi introduced into Star pubs.

Star Pubs and Bars is Heineken’s leased pub business and is made up of around 1,100 pubs in the UK.

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