Heineken welcomes Red Stripe to UK business

Heineken welcomes Red Stripe to UK business
22/12/2015 - 09:31
Heineken will take control of Jamaican lager Red Stripe in the UK from January 1st following a global deal with Diageo worth £523m ($780.5m).

David Forde, managing director of Heineken in the UK, said: “We are hugely excited about Red Stripe joining our premium beer portfolio.

“The beer has a rich heritage – from its links with music through the decades, to its famous cans and stubby bottles.

“Red Stripe brings with it a wealth of opportunities for our customers which we will support through brand investment and innovation.”

Customers can order Red Stripe and Dragon Stout from Heineken from 30 December 2015, with first deliveries taking place from 2 January. 

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