- The awards
- Lunch Business
- About Us
- Contact Us
High Street restaurant brands benefit from London 2012 Olympic Games
The High Street branded restaurants have been the real winners of the games according to recent analysis conducted by Livebookings.
The week before the Olympics started High Street restaurant brands year-on-year sales were up 8%.
High Street restaurant brands saw year-on-year sales increase 23% during the two-week Games period.
Colin Tenwick, chief executive officer at Livebookings said: “We have looked at the number of covers that have been seated in London, by restaurant, for the week preceding and during the games and compared the results with the same period in 2011.
“What is encouraging is that on average London’s restaurants saw an increase in diners of 6% during the 2 week Olympic period but that the real winners were the high-street branded restaurants that saw an impressive 23% year-on-year growth”
The analysis is based on over 1,600 London restaurants that subscribe to a mixture of cloud-based reservation and marketing services from Livebookings.