Just Eat unveils new branding

14/09/2016 - 08:35
Online food delivery marketplace Just Eat has today unveiled a new brand and advertising campaign, which will see the launch of a new Apple Watch app and a Chatbot on Facebook Messenger.

Barnaby Dawe, global chief marketing officer at Just Eat, said: “Our new brand acknowledges what Just Eat has achieved so far while setting the tone for where we want to go next.

“It marks an evolution in our approach to meeting our customers’ changing expectations and to adding more value to the relationship we have with our restaurant partners.

‘“Making food discovery exciting for everyone’ means we are offering more variety and making great food choices easier to find: whether it’s the food we know and love already, or finding a new favourite.”

The company’s new brand design sees red remain as the lead colour, but a new ‘colour ray’ has been added to represent the diversity and variety of Just Eat’s customers and restaurant partners.

Just Eat’s new Facebook Messenger Chatbot will allow customers to get suggestions from the bot, depending on if they fancy their usual or something new.

A new website and app will be refreshed and will add new features over the coming month to enable better discovery of favourite foods and restaurants.

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