National campaign to celebrate Britain’s love affair with pubs unveiled to trade

16/05/2013 - 10:44
A national consumer campaign, It’s Better Down The Pub, created to celebrate Britain’s passion for pubs, was unveiled to the trade this week at the British Institute of Innkeeping’s (BII) Annual Lunch in London.

It’s Better Down The Pub will encourage pub goers to share their experiences and highlight why they love pubs via a dedicated website and Facebook and twitter.

The national initiative was created after a film featuring real customers and real pubs, showcased the integral part pubs play in every day British life. 

With eight out of 10 people counting themselves as ‘pub goers’ and over 15 million visiting a pub once a week, the campaign is intended to capture the imagination of this audience, as well as attracting new customers to share their best pub experiences.

BII CEO Tim Hulme said: “The pub is an integral part of our culture. It’s important that we encourage our customers to celebrate the enriching impact this great British institution has on our lives, as well as the special people that run them. 

“It’s Better Down The Pub provides a fantastic opportunity for pubs and licensees to drive a positive message about pubs, and if we can encourage our customers to make an extra visit here and there, then that would be fantastic too.

“So please get involved – visit the website, follow the campaign on twitter and also on Facebook.  Most importantly, please tell your customers and encourage them to get involved.”

The six organisations behind the campaign are:
Admiral Taverns, British Institute of Innkeeping, Everards, Fuller’s, Pub is the Hub, Society of Independent Brewers

Other companies supporting the campaign include:
Britvic, Christie + Co, CAMRA, Diageo, Heineken, Gamestec, the Independent Family Brewers of Britain, Matthew Clark, Poppleston Allen, Sky, Stonegate Pub Company and Venners.

How to get involved:
Visit the campaign website:
Follow the campaign via twitter: @IBDTP
Join the Facebook group: itsbetterdownthepub

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