Online ‘community’ created for London’s eating and drinking out industry

Simon Gaske
Industry
03/11/2017 - 08:53
An online platform for London’s bars, restaurants, pubs and clubs was launched yesterday with the aim of raising brand awareness, increasing revenues and creating a "community" within the industry.

The Late Night London website enables visitors to book a venue, receive updates on openings and to “blog, share stories and interactive socially” about London’s food and drink scene.

According to the website’s creators, Novus, the platform will give businesses a window to over 250,000 active users and over 30,000 visitors per month.

Operators to have signed up include Belgo from Casual Dining Group, The Breakfast Group, Camm & Hooper, ETM Group and the new Balham site from Simmons Bars.

Simon Gaske, customer experience director, Novus, said: “Our objective is very clear with the re-launch of Late Night London. We want to create the ultimate experience for London’s customers, whilst also adding value to their visits.

“Our plan is to disrupt and turn traditional review websites on their head, by creating a community mentality, which encourages social sharing and storytelling – so a huge step away from how traditional review sites currently operate. We want real stories about real experiences, written by real people.

 “Late Night London will become the site for visitors to find loads of authentic experiences, whilst also presenting them with the opportunity to become famous in their own right as bloggers for the site.”

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