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Pipers Crisps gives away deckchairs to celebrate National Village Cup
08/03/2017 - 10:06
Pipers Crisps is giving customers the chance to win a Pipers’ deckchair to celebrate the National Village Cup 2017, the village cricket competition sponsored by the company.
Written by Isabel Finch
From April 1st, 100 cards will be hidden inside packs of Pipers Crisp, which can be swapped for a deckchair.
Founder of Pipers Crisps, Alex Albone, said: “We’re proud to support village cricket and local communities through sponsorship of the National Village Cup. This fantastic competition supports and promotes the game, which brings pleasure to so many people throughout the year.
“It’s a perfect fit for Pipers, as our crisps are all about provenance, local sourcing and supporting local community spirit in all its guises. Our crisps feature in the focal point of many communities - in the local pub and the village shop - so it feels natural to become involved in village cricket, the game that brings communities together.”
Retailers, foodservice outlets, pubs and bars will with given counter top display units and beer mats as part of the promotion, which will be further supported by on-pack promotion and social media activity.
Pipers Crisps flavours include Wissington spicy tomato, Burrow Hill cider vinegar and Anglesey Sea Salt, available in a 600g tub for foodservice.