Pret A Manger trials veggie fridges

Pret A Manger trials veggie fridges
13/06/2017 - 10:38
Pret A Manger is continuing the expansion of its vegetarian offering with fridges dedicated to its range of vegetarian products.

The veggie fridges will be introduced across the UK for one month, which could be extended throughout the summer if popular enough. The offering includes monthly veggie and vegan chef’s specials, and will be backed by a campaign to encourage meat eaters to try more vegetarian food.

Clive Schlee, Pret’s CEO, revealed on his blog that when the chain surveyed its customers two years ago on its vegetarian offering, the introduction of veggie fridges won the vote ahead of a dedicated Veggie Pret store. However, Pret has since launched two Veggie Pret stores ahead of the introduction of its fridges, which he says has proved successful with vegetarians and meat eaters. 

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