Project Pie brings West Coast custom build pizza concept to Dundee

Project Pie, Dundee, custom build pizza, images
Project Pie - Dundee
17/02/2015 - 09:18
Project Pie, the fast-casual pizza concept, has opened its first European outlet in Dundee, with plans to add a further 60 locations across the UK and Ireland in the next ten years.

Launched in San Diego in 2013, Project Pie has invested over £500,000 to the 60-seater restaurant on Dundee’s Reform Street, and will initially create 26 jobs. Dundee was selected for the UK launch because of its dense student population, as well as its busy city centre.

The ‘design-build-eat’ concept was created and developed by James Markham, creator of two other artisan pizza brands, Mod Pizza and Pie-ology, on the West Coast of America. Project Pie was established in Las Vegas in 2012 and now has dozens of outlets across America and also in the Philippines.

Project Pie has been brought to Europe by Susan and John Canavan of The Canavan Co. UK Ltd., in partnership with Niall Howard of the Michelin-starred Hakkasan Group.

Sue Canavan, director, The Canavan Co. UK. Ltd., said: “We all bought into James Markham’s philosophy when we saw Project Pie in California and knew this would translate seamlessly to Western Europe where there’s unquestionably room in the Pizza market for a markedly different approach to what we already have here.

“Moreover, having someone of Niall’s calibre on board gives us a huge advantage in rolling out our ambitious expansion programme for Project Pie. He’s a proven winner having transformed Hakkasan Group into a global phenomenon and it’s a delight to have his expertise to help drive forward our expansion plans.”

Customers at Project Pie can choose from a range of 28 toppings for a 12-inch pizza, baked in a Woodstone stone-hearth oven in under three minutes.

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