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Start-up launches botanical mixers for dark spirits
27/02/2017 - 07:00
Family-run business Sekforde has launched Sekforde Bespoke Botanical Mixers, a blend of natural botanicals and carbonated spring water, to complement whisky and rum.
Made with aromatic lime for rum and delicate orange for whisky, the mixers contain fewer than 40 calories per 200ml, contain no artificial sweeteners, flavours or preservatives, and come in below the proposed sugar tax threshold.
Founder Talula White said: “Sekforde mixers are the first to be individually designed to complement and enhance the flavour profiles of rum and whisky, not crowd them out. Creating a bespoke mixer for each spirit, as well as developing new flavour combinations, is a genuine innovation and reflects people’s increasing desire to enjoy the flavour of craft spirits in new ways.
“Unlike tonic waters, there is no quinine in our recipes. Without the need to balance this strong flavour, we use less than half the sugar found in conventional mixer.”
White says the mixers increase serves available for rum and whisky - including scotch and bourbon - so drinks aren’t drowned in sugary mixers such as cola or ginger ale.