SUBWAY debuts seasonal sub

16/11/2016 14:11
SUBWAY has launched its first ever seasonal sub, the Festive Feast.

The sub includes turkey breast, pork sausage, streaky bacon, cranberry sauce and a choice of salad.

Sacha Clark, marketing director for the SUBWAY® brand UK and Ireland said: “It’s been a longtime coming and we are extremely excited to be celebrating the season with our customers in this way.

“Our first festive sandwich is a deliciously meaty treat that contains all the goodness you’d expect to enjoy at this time of year, in one Sub. SUBWAY® stores are all about discovery and choice, and people will be able to tailor the Festive Feast to suit their tastes which sets us apart from the other seasonal sandwiches.”

The Festive Feast launched nationwide on 9th November and will be available until 27th December, or while stocks last.

To support the launch, Subway will roll out a cross-channel festive campaign including TV, OOH, cinema, digital and pressm as well as VOD to target 18-34 ‘on the go’ audience.

The ad, which forms part of the brand’s ‘Keep Discovering’ platform, launches today.

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