Tourism a key area of growth for brewers – survey reveals

Tourism a key area of growth for brewers – survey reveals
03/12/2015 - 08:44
The Independent Family Brewers of Britain has released the results of its annual members’ survey, which reveals that tourism represent a key area of growth and is enabling brewers to maintain their market share.

The survey finds that tourism is a valuable source of sales and brand awareness for Family Brewers, with 56% of members offering a visitors centre.

The demand for this type of attraction is growing, with 192,260 visitors throughout the last 12 months, which is over 64,170 more than in 2014 representing an increase of over 50%.

Peter Wells, chair of the Family Brewers’ Operations Committee, said: “The market still presents its challenges but the results of this research prove that our members are continuing to make their brands and pubs a success, particularly by making the most of the opportunities available to them through tourism.”

Designed to allow its 30 members to share best practice and identify areas for growth moving forward, the survey covers everything from distribution and exports to tourist figures, award wins and even whether or not the brewery has a horse and dray.

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