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UCC report reveals coffee opportunity for pubs
07/02/2017 - 11:58
New research from UCC Coffee UK & Ireland has found an opportunity for pubs to increase trade through an improved coffee offering as consumers rate the quality as ‘average’.
Written by Andrew McClean
UCC found that 44% of consumers would be put off returning to a pub that serves poor quality coffee and 41% would buy coffee more often in pubs if the quality was better.
Phil Smith, head of category & insight, UCC Coffee UK & Ireland, said: “Lots of pub operators are doing coffee well but there’s still significant room for improvement across the market.
“For pubs and bars keen to diversify, grow and retain their customer base, or to set themselves apart from the competition, high-quality coffee is the key.
“For pubs with a strong food offer, coffee quality significantly impacts on customer satisfaction. It’s an integral part of eating out, with three quarters of diners valuing coffee quality as an important part of the overall experience.”
The report, which was conducted by Allegra World Coffee Portal on behalf of UCC, also found that 63% of consumers believe that a high-quality cup of coffee at the end of a meal makes the difference between a good quality experience and a great one.