UFS launches 'Pub How to Guide' for Mother's Day

Sunday roast reigns supreme for Mother's Day diners
The Pub How to Guide is available on the UFS website
10/03/2015 - 07:24
The Sunday roast, a proud part of Britain’s culinary tradition, is the number one choice for mums and families when dining out on Mother’s Day.

Of the 1,000 consumers surveyed by Unilever Food Solutions, almost half (40%) chose it as their ideal Mother’s Day meal, and eight out of ten said gravy was either very important or absolutely vital to the perfect roast.

Steak came in second place with one in five (19%) choosing it as their ideal Mother’s Day, international cuisine, for example Indian and Chinese came third (15%), Italian food came fourth (11%) and Hamburger and fries came fifth with 9%.

The findings are among those included in UFS’ latest Pub How to Guide, the third in the series, which has been developed to help independent pubs make the most of this Mother’s Day on Sunday, March 15th.

The guide, which can be downloaded from the www.ufs.com/pubs, reveals insight into what consumers are looking for on a day that’s fast becoming one of the trade’s biggest food occasions, with over 54% of consumers choosing to eat out on Mother’s Day.

In addition to offering advice for serving up the perfect menu, the guide features tips and tricks on how to make it profitable, as well as top marketing pointers to ensure that following a successful Mother’s Day, customers keep coming back.

Chris Barber, UFS’ pub expert, said: “Our research has identified a lot of interesting food trends for Mother’s Day. We’ve found that more than half of those who eat out on Mother’s Day were in a group of five or more, and 63% chose a lunchtime menu.

“With most people wanting to eat within the space of just a few hours, it’s important that publicans are geared up to turn as many big tables in as tight a window as possible, without rushing their guests.

“From set menu suggestions to memorable marketing tips, the Pub How to Guide will show publicans how to make the most of Mother’s Day. Small changes such as offering a little treat for mums and adding a special twist to their Mother’s Day roast can make a big difference and keep customers coming back, ultimately helping pubs to sell more food and keep their tills ringing.”

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