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Use of technology vital to boosting restaurant business – new research suggests
A new study by Boost Capital, a lender to UK SMEs, has revealed that 55% of UK adults think it is important to be able to use technology to browse a menu online, read reviews or find the location of a restaurant.
29% read online reviews of a restaurant on a regular basis, while the same amount look at a restaurant’s website or social media before they dine out.
Londoners prove to be particularly tech savvy with half (49%) stating that WiFi hotspots are important when selecting a restaurant, significantly more than the national average (30%).
Just under a third (31%) of 18-34 year olds said it was important that a sit-down restaurant had a mobile app, which was noticeably higher than the national average (19%).
Willem van Lynden, director of sales and marketing at Boost Capital, said: “British people are becoming increasingly digitally savvy and technology has become an expectation rather than a luxury that informs our day to day decisions.
“Our research has shown that there is appetite for technology in the restaurant industry. By incorporating technology into your restaurant, you can keep current customers engaged, attract new clientele and make your restaurant stand out from the crowd of 56,000 UK competitors, ultimately leading to business growth.”
This research was conducted by Opinium Research from July 28th – 30th and surveyed over 2,000 UK adults.