Vegetarian Society launches first ever London Underground campaign

18/01/2018 - 07:00
Vegetarian Society has announced that it will be launching its first ever London Underground poster campaign from 7-20 May, to coincide with this year’s National Vegetarian Week (14-20 May.)

Showcasing meat-free products and brands, the campaign is open to any company to participate, and aims to let Londoners “know how varied and delicious vegetarian dishes are, and how easy it is to enjoy a veggie lifestyle.”

Featuring on stair, lift and escalator panels across the underground network, Vegetarian Society chief executive, Lynne Elliot, explained: "This is a collective advertising project and we welcome anyone with a veggie product or service to get in touch and be part of a campaign that will make a bigger splash than individual posters could alone.

“The tube handles up to five million passenger journeys per day - that's a lot of eyes that could see these posters. Show your love for National Vegetarian Week and get your products seen!"

For more information or to get involved, visit www.nationalvegetarianweek.org.

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