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Vital Ingredient replace loyalty card with mobile app
06/03/2017 - 09:22
Healthy grab & go brand Vital Ingredient has launched its first consumer app to streamline the loyalty process and allow customers to order and pay for food and drink.
Written by Andrew McClean
The app, which was announced in November, aims to provide a more efficient process for collecting, viewing and spending loyalty points as well as giving access to nutritional information and menus.
Vital Ingredient managing direct, Paolo Peretti, said: “Customers being able to order delivery and collection was always a main requirement when we began developing the app. It’s a key feature to help manage the queues in stores at peak times, and really streamlines the ordering process from start to finish.
“The app makes it possible to order and pay in advance, then just pop in and pick up the order from a designated fridge area. Research suggests the feature will be extremely popular and we look forward to looking at uptake over the next few months.”
In the future, Vital Ingredient plans to introduce a push notification function to attract passers-by with weather-related offers for example, and targeted offers and discounts for different stores. The app is available now on the App Store and Google Play for use in 19 stores nationwide.