wagamama asks diners to ‘be different, be kind’ this Christmas

30/11/2012 - 11:06
Noodle restaurant chain wagamama is teaming up with the UK Youth charity to raise awareness and vital funding by Christmas.

The ‘be different, be kind’ campaign is launching online today and will focus on kind deeds this Christmas with wagamama hoping to raise £20,000 in total for the charity by 25th December.

The site offers people the chance to nominate friends, family or someone in their local community who have been selfless and recognise them for their good deeds, whilst donating to UK Youth.

People wishing to nominate can upload a picture or video with an explanation of the kind deed and for every entry throughout the month of December, wagamama will donate money to UK Youth.

At the beginning of 2013, a committee, including UK Youth ambassador and MOBO-winning rapper Sway, will decide on the ‘kindest’ person and reward their good deeds with £5,000.

Ingrid Williamson, director of marketing at wagamama, said: “We’re delighted to announce our first charity partnership with UK Youth, and the ‘be different, be kind’ campaign. At wagamama we believe that giving really can remind us of the needs and lives of others, and we hope we can raise lots of money but also awareness for UK Youth, whilst giving everyday people the recognition they deserve for being selfless.”

Charlotte Hill, chief executive of UK Youth, added: “We’re really excited about working with wagamama. They clearly share our passion for supporting young people and this is a really innovative way of raising our profile and generating funds for our work. we can’t wait to hear about some of the kind things that people are doing around the country.”

The partnership and campaign is wagamama’s first charitable tie up, and will be supported in wagamama’s 85 UK restaurants and via their main website.

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